1. Founder's mindset

Being focused, taking ownership and having bias for action


The propel team understands the customer problem and are focused on developing products which they genuinely care about and take pride in. They are aligned in delivering smart, intuitive solutions while at the same time, effectively managing scope and commercial constraints.

2. Craftmanship

Investing the right amount of time to work your magic


Quality is our core focus at Propel. We exist to provide high performance products and outstanding user experiences that perform at scale. We are constantly learning and growing our craft, to ensure our magic is delivered to customers every time.

3. Client obsession

Building empathy for and understanding of our clients


Client obsession is a potent ingredient in our product recipe. It involves deeply understanding what drives our customers, connecting with both their desires and frustrations. Then using this understanding, to relentlessly evaluate our ideas and actions ensuring we make the best possible outcome a reality.


Having direct honest conversations focusing on the issue not the individual. Equal measures of heart and head.


Propel is passionate about creating a safe but challenging environment where every voice is given value. I feel enabled to speak up to share what I think is best for the team and our products. It is rewarding to see ideas grow from these honest, direct conversations into valuable outcomes for our customers and clients.

5. Outsized impact

We make an outsized impact relative to the time spent


At Propel, we encourage a collaborative approach to working. By mentoring other team members or offering inputs into their work, one person can boost multiple people's productivity levels. This means that we can bring products to the market, faster!

Our values enable us to 
deliver successful outcomes

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The Propel story

Want to learn more about the Propel story and how it all began? We captured our values, approach, services, team makeup and history into our comic book ‘Ethos’.

View our comic book