How we work

Propel is laser-focused on making products that solve real user problems, positioning them to stand out in a crowded marketplace. We do this by partnering with our clients to apply The Propel Way™ of product strategy, development and management for building products that people love to use.

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What are the benefits of having a strategic development partner_ Part 1

Product Ideation

 Distil the problem and define the strategy.


Product Strategy

Discover and validate the roadmap to success.


Product Delivery

Iteratively deliver to refine product market fit.


Operate & Scale

Scale as needed to meet
the market’s needs. 

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How we are different

Our depth of experience in determining product market fit, validating development progress with user testing and feedback, and supporting ongoing growth make us the ideal strategic partner for developing a commercially successful product.

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To date, we've had a 100% track record of success, delivering nine products in three years for a variety of blue chip companies. We've done so with a minimum CSAT score of 4/5.

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The Propel story

Interested to learn more about
the Propel story and how it all began?
We captured our values, approach,
services, team makeup and history into
our comic book ‘Ethos’.

View our comic book
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Propel’s software development practices have been fine-tuned through diverse partnerships and ongoing collaboration with some of Australia’s most successful software brands. We were recently named an Amazon Web Services (AWS) Select Consulting Partner thanks to our solid delivery record.

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Propel have been a key partner in delivering a number of solutions to our customers. They bring deep experience and knowledge in product management, mixed with their ability to deliver in an agile way, leveraging cloud technologies, making them a strong full-service delivery partner.

Darren Smith Darren Smith, Chief Product & Technology Officer at MYOB



We partnered with Propel to deliver a key component of our software. I have been really impressed by their rigor and genuine commitment to the partnership and project. They have delivered on time and within the budget set. We will definitely look to use them for future work.

Profile - circle Rick Sharp, Chief Technology Officer at Education Horizons


The secret to launching a successful product

Product market fit can make all the difference between a spectacular product success and a failure. Take a look at the various factors that shape a product’s success.

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How The Propel Way™ steers you away from failure

To gain insights about the path to success, it’s important to deeply understand why products fail and the factors that can contribute to an unsuccessful launch.

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Helping EHG deliver a digital Kiosk solution at speed

Earlier this year, Education Horizons engaged our help to deliver a new school kiosk solution that could give school staff greater visibility of student movements.

Steer your product to market success

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