// AI Transformation
Most AI programmes stall because someone solved the wrong problem, or no-one rewired how the business actually uses it. We partner with your executive team to make sure neither happens — across operating model, ways of working, capability, and governance — so AI changes the work, not just the toolkit.
20x
// the propel claim
The companies pulling ahead with AI aren't the ones with the most licences. They're the ones who rebuilt the operating model — and equipped people to work inside it. That's the work we partner on.
// the propel promise
We don't ship pilots that don't pay back, or rebuilds that don't stick. Every piece of work — discovery, design, delivery — is stress-tested against four dimensions before it gets a green light.
// 01
Solves a real problem with a real outcome. We start with discovery, not LLM choice — and we'll tell you when an idea isn't worth pursuing.
// 02
Works for the business. Cost, risk, ROI and timing — stress-tested before you commit serious capital, and aligned to how you actually operate.
// 03
Safe, governed, defensible. Privacy, security and IP protection baked in from day one — not bolted on after the model goes live.
// 04
Actually ships and runs. Production-grade work, not demos. Our teams work alongside yours and lift internal capability as we go.
// the components
Not a sequence. Not a methodology you have to swallow whole. Five components that can be engaged individually, in parallel, or stitched together into a programme — depending on where you are and what you need next.
// the artefacts
Concrete outputs your board can act on, your operators can run with, and your AI partners can be measured against.
// 01
Your AI philosophy, three-horizon goals, foundational capability requirements, and prioritised initiatives — on a single page everyone can quote.
// 02
Honest assessment across technology, data, people, culture and governance — with a sequenced uplift plan that doesn't overwhelm the organisation.
// 03
Now / Soon / Later. Each case scoped, dependency-mapped, valued, and tagged with the capabilities required to deliver it safely.
// 04
How AI work gets funded, governed, measured, and continuously re-prioritised. Policies, guardrails, and rituals that survive a leadership change.
// 05
Practical playbooks for how teams use AI in delivery — not generic training. Embedded coaching that lifts capability while work is shipping.
// 06
The strategy proven by execution. We ship the first wave of high-value use cases ourselves, alongside your team, so capability transfers as it built.
// ways to engage
Most engagements begin with one of these and evolve as the work compounds. We'll tell you in the first conversation which is the right starting point.
// From 1 week
Board & C-suite alignment plus a first cut of the AI strategy on a page. Built for organisations that need clarity before committing programme spend.
Ideal when: leadership is misaligned or unsure where to start.
// From 2 weeks
The full Strategise + Prioritise loop. Deep capability assessment, organisation-wide use case discovery, prioritised roadmap with ROI and dependency analysis.
Ideal when: you're ready to commit and need a defensible plan.
// From 1 month
We sit alongside your team end-to-end — strategy, operating model, governance, delivery of priority initiatives, and capability uplift in parallel. Outcome-based commercials available.
Ideal when: AI is a board-level priority and you want a partner, not a vendor.
// proof
A snapshot of recent AI Transformation engagements across financial services, education, energy, and engineering.
// Ediom · Engineering consultancy
Defined an organisation-wide AI strategy across people, process, tech & data. Prioritised pipeline of high-impact use cases. Phased roadmap with embedded safety & governance.
// Ivanhoe Grammar · Education
Executive alignment, teacher capability uplift, and a lightweight roadmap for safe, effective AI in the classroom. Co-created with the school's risk posture in mind.
// Mint Renewables · Energy
Lean kick-start: technology & policy decisions, hands-on training, and a prioritised opportunity backlog. Built to let a 20-person team scale without proportional headcount.
// Munro Footwear Group · Retail
Executive education through to capability uplift, anchored in a use case roadmap aligned to merchandising, supply chain, and customer experience priorities.
// Canaccord Genuity · Wealth & capital markets
Parallel streams across Wealth Management and Capital Markets — strategy, capability uplift, and delivery of priority initiatives staged to compound across business units.
// RMS Cloud · Hospitality SaaS
Strategic assessment, use case prioritisation, and the engineering foundations to ship AI inside an established SaaS product without disrupting the install base.
// why propel
Most AI advisors can't build. Most engineering shops can't think strategically. We do both — because in AI transformation, the strategy and the build are the same conversation.
// 10 yrs
Founded 2016. Same discipline that built Australia's leading product teams, now turned on how AI rewires the way work gets done.
// since 2015
Co-founder Ben Ross delivered a TEDx talk on AI in 2015 — years before mainstream. We've been thinking about this for a decade.
// 9 exits
We've launched, scaled and exited nine ventures with corporate partners. We know what production-grade looks like, because we've sold it.
// ISO 27001
Certified information security. AWS, Microsoft, Google & Anthropic partner. Privacy and IP protection are non-negotiable.
// let's talk
Tell us where you are. We'll come back within a day with a view on whether we're the right partner — and if we are, what the first 30 days look like.