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Ben Ross | Propel Ventures Co-FounderFeb 9, 2024 5:30:01 PM2 min read

Doubling Our Productivity: The Propel Ventures AI Revolution

At Propel Ventures, we're dedicated to pushing the boundaries of what's possible with technology. Recently, we've embarked on an ambitious journey to double our productivity by leveraging the power of internally developed AI tools. This goal, however, isn't just about speed—it's about enhancing the quality and efficiency of our work across the board.

The Challenge of Efficiency:

The quest for heightened productivity led us to a pivotal question: How can we be twice as effective in our tasks? This question set the stage for an exploration into the integration of AI across our software engineering processes, transcending traditional tools to cover the entire development lifecycle—from requirements gathering and user story creation to development and testing.

Our Approach:

Our approach goes beyond conventional AI integration. We're not just using AI; we're innovating with it. By developing bespoke AI tools, we aim to not only expedite our processes but also to elevate the quality of our work and minimise the mundane aspects of software engineering. This holistic application ensures that every phase of project development benefits from AI-driven enhancements.

Overcoming Resistance:

Adoption of new technologies often meets resistance, and our journey was no different. Many of our seasoned experts were initially sceptical, doubting the necessity of AI tools given their own high levels of productivity and efficiency. However, the transformative power of AI became undeniable once they experienced firsthand the consistency and quality it brought to their work—particularly in tasks like user story creation, where fatigue can lead to decreased quality.

Real-World Impact:

The use of AI has proven to be a game-changer. In user story creation, for example, we've seen a 50% reduction in time spent, alongside noticeable improvements in quality. This is a testament to AI's ability to maintain high standards from start to finish, regardless of human factors like fatigue.

Beyond the Headline:

While the concept of being "2x faster" is compelling, it's crucial to consider the specifics of time spent on tasks and their frequency. Not every task's acceleration will have the same impact on our overall productivity. Consequently, we're also focusing on optimising meetings—often the biggest productivity drain—through AI for better note-taking, action item clarity, and agenda setting.


At Propel Ventures, our mission to double productivity with AI is about more than just speed. It's about quality, efficiency, and transforming the way we work. By embracing AI, we're not just keeping up with technological advancements; we're setting new standards for what's possible in software development.

To learn more about how Propel is helping engineering teams transition beyond Agile to a product-led approach and create market-resonant, business-driving products, feel free to contact us. We're eager to share more stories of how we've helped steer the course towards commercial success.