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Ben Ross | Propel Ventures Co-FounderMay 6, 2024 10:11:51 AM2 min read

Leading the Charge in Product Operating Models: Propel Ventures' Unique Approach

At Propel Ventures, we're not just advocates of the product operating model; we are pioneers in implementing and teaching it across Australia.

Our commitment to advancing this approach is demonstrated through our series of live events on the topic of Product Operating Models, featuring global thought leaders like Marty Cagan, Radhika Dutt, Sean Ellis, Josh Seiden, John Cutler, Janna Bastow, and Ant Murphy. These events have established Propel as a beacon of knowledge and innovation in the realm of product management.

You can see the event details below and can find summaries of each presentation in the blogs on our website.


We are so deep on Product Operating Models, we wrote a book about it ... well it's a comic book.... and there are four of them..... so that still counts right!

Beyond hosting seminars and discussions, Propel Ventures has also creatively expressed our expertise through three original comic books. These publications illustrate our proven strategies in software development, ensuring projects are not only completed on time and within budget but also perfectly aligned with market needs. This unique blend of educational tools underscores our deep understanding of the product operating model and our ability to translate theory into actionable success.



Propel doesn't just coach clients on how to transform to be a product business, we are a business which delivers software ourselves - so we know where the theory meets the practice

At Propel, we practice what we preach. We don’t just teach companies how to operate like a product business; we ourselves develop software using the very principles of the product operating model. This approach, often referred to as 'eating our own dog food,' allows us to continuously refine and perfect our methods, ensuring that we deliver the most effective and efficient solutions to our clients.

Our dual role as educators and practitioners in the product operating model not only enriches our understanding but also enhances our delivery, making us a trusted partner in the software development industry. At Propel Ventures, we are committed to leading the way in bringing the best thought leadership on product operating models to the Australian audience, helping companies transform theoretical knowledge into practical excellence.

If you are keen to learn more about the Product Operating Model, please get in touch and we can share best practice with you to help you develop better products, cheaper and faster .... and increase the engagement of your team members at the same time.