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Product Consulting Australia

Propel your business with Propel Ventures. Offering product consulting to businesses across Australia. Find out how we can help today.

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Product consultants on the moon


Product consulting is a service that helps businesses improve their product strategy, operations and processes. Product consultants can help businesses with everything from vision, strategy, discovery, ideation, design, development and launch. 

Navigating the cosmos of Product Consulting?

Product consulting involves working closely with businesses to understand their specific needs, challenges, and objectives. Product strategy consultants help businesses identify potential market opportunities and assist in defining the product strategy. Product management consultants assist in streamlining the development processes and preparing for a successful product launch.

Our Product consultants leverage their expertise and knowledge to shape the development of your product, ensuring it is viable for the business, desirable to your target audience, and feasible to develop.


Propel Ventures is different from other consultancies in a few key ways. First, we have a deep understanding of the product development process and how to structure organisations for sustained product success. We have worked with a wide range of businesses, from startups to ASX-listed companies, and we have helped them to develop and launch successful product-led transformations.

Here are some of the key ways in which Propel Ventures is different from other consultancies: 

Flying product led

Deep understanding of the product development process

Propel Ventures have worked with a wide range of businesses, and we have helped them to develop and launch successful products. We have a deep understanding of the different stages of the product development process, from ideation to launch, and we know what processes and operational models are involved in creating successful products.

Committed to helping businesses build products that are customer-centric

We believe that the best products are those that meet the needs of the end-users who will be using them. We work with businesses to understand their customers' needs, pain points and opportunities and use that information to develop truly valuable products.

Helping businesses build products that are sustainable in the market

The best products are those that find product market fit. Our product strategy consultants work with businesses to develop product strategies aligned with their overall business goals, and we help them build scalable and adaptable products.

Leverage the expertise of thought leaders in product

Propel's product strategy consultants and product management consultants stand on the shoulders of giants, like Marty Cagan, Radica Dutt, and Josh Siden and stay up-to-date on the latest trends in product development. Our consultants also use their expertise to help businesses develop and launch successful products.



At Propel Ventures, we offer a comprehensive service, Mission Planning, to boost your product-led transformation journey. Our assistance extends across various areas:

why propel

Creating a Compelling Vision and Mission

The cornerstone of any successful business or product lies in a robust vision and mission. Our product strategy consults works alongside your team to craft a compelling vision and mission that encapsulate your business's essence. These guiding statements serve as the rallying cry for your team, unifying them under shared goals and inspiring them to work towards a common goal.

Developing Product Strategy

A strategic, customer-centric product strategy is vital for meeting business objectives and delivering products that your customers will love. We leverage our thought leadership, experience and expertise to create an effective product strategy that aligns with your business objectives. From understanding customer needs and market dynamics to prioritising feature development, we ensure your product is poised for success.

Improving Product Operations

Cross-functional alignment is crucial for any product-led company. We help enhance your product operations by aligning different teams – from marketing and sales to development and support – towards a common goal. By fostering a culture of collaboration and open communication, we ensure your entire organisation is moving in sync towards delivering products that truly resonate with your customers.

Defining Success Measures and Flywheels

Success in a product-led business is not a one-time event but a sustainable process. We assist you in defining shared success measures that reflect the holistic health of your product, from user engagement and customer satisfaction to revenue growth. Furthermore, we help you establish 'flywheels' - self-reinforcing loops that gain momentum over time, promoting sustainable growth.

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AGL engaged Propel to further accelerate our transformation from an energy company to a digital-first, multi-product retailer. Propel’s forthright advice and deep but rapid engagement model was impactful and refreshing. Within just eight weeks, Propel built a strong understanding of our business and operating environment, identifying efficiency gains and operational improvements that enabled us to reduce costs while improving productivity.


Product-Led Insights

Warning signs that your company is not product led

Warning signs that your company is not product led

Learn the difference between successful and unsuccessful product-led companies.


Empowered teams

To build powerful products you first need to build empowered teams. Here’s why.

Learn about the three types of product teams and understand their differences in managing risks.


Transition to product led

How to approach your transition to product led

Find out why being product-led means empowering your product teams to solve customer problems and be successful



What is product consulting?

Product consulting is a service that helps businesses improve their products by providing them with expertise; to define the vision of the product, research the market landscape, develop a product strategy, empathise with the customer's needs, design a solution, develop the product and launch the product into the market. 

What types of products do Propel Ventures specialise in?

Propel Ventures is a full-service product development company that specialises in a variety of digital products, including software products, web applications, mobile applications, and desktop applications. Propel Ventures also have experience working with a variety of technologies, such as microservices architecture, cloud computing, API first development, and artificial intelligence. 

What strategies do we use to maximise product success?

To maximise product success, it is important to have a compelling vision, principles and focused strategy, thematic or outcome-based roadmaps, team topologies aligned to customer value, clear roles and responsibilities, shared success metrics and flywheel

What is a product strategy consultant?

A product strategy consultant is a professional who helps businesses develop and execute their product transformations and strategies. They work with clients to understand their business goals, target market, and competitive landscape and develop a strategy to assist businesses in achieving their goals.

Product Success Playbook:
How to make the transition to become product led, Part 1

Curious about the benefits of a product-led approach and whether your company is ready for transformation? This playbook is for you. 

Product Success Playbook:
How to make the transition to become product led, Part 2

Ready to make the transition to a product-led organisation? Discover the five practical steps used by today’s winning companies and global product leaders.